Diagnosis

To achieve the client’s goals, I conducted research into the staffing industry and Prolink's specific operations. This included understanding their partnerships and the expectations of their target audience.

Solution

Introduced a "Stepping Stone" concept for the homepage, emphasizing how the company could help applicants reach their career goals and find purpose.

Designed the homepage to provide clear guidance for applicants, making the process of defining goals, gathering requirements, and applying simple and intuitive.

Enabled Google Analytics to track visitor behavior, helping the client monitor performance and gather insights for further optimization.

Since launch, the homepage has exceeded expectations by attracting a significant number of applicants, with 200–300 valuable visitors weekly.

Highlights

The "Stepping Stone" approach positioned the company as a trusted partner in achieving career goals.

Simplified navigation and content led to an increase in applications beyond expectations.

The project successfully met the client’s objectives within the desired timeline.